Quality Dimensions
Every AI system inherits the quality of its training and input data. Garbage in, garbage out is not just a cliche when applied to AI. It is an operational reality that causes hallucinations, biased outputs, incorrect recommendations, and system failures. Most organizations discover data quality issues after deploying AI systems, when the cost of remediation is highest. A proactive data quality audit identifies and resolves issues before they compromise your AI investment.
Schema Validation
We audit your data schemas for AI readiness: consistent data types across sources, proper normalization, appropriate use of enums versus free text, timestamp standardization (TIMESTAMPTZ over TIMESTAMP), and UUID versus sequential identifiers. Schema inconsistencies that are invisible to human users cause significant problems for AI systems that rely on structured input.
Null Rate Analysis
Missing data is the most common data quality issue and the most damaging for AI. We profile null rates across every column in your key tables, identify patterns in missingness (random versus systematic), and recommend strategies: imputation for fields where statistical inference is appropriate, required constraints for fields that must never be null, and graceful handling for fields where nulls are acceptable.
Duplicate Detection
Duplicate records distort AI outputs by overweighting certain data points. We run deduplication analysis using exact matching, fuzzy matching with Levenshtein distance, and semantic similarity for text fields. For customer data, we identify merge candidates across CRM records, email lists, and transaction histories. The audit quantifies the duplicate rate and provides a remediation plan.
Freshness Scoring
Stale data leads to outdated AI recommendations. We score data freshness by table, measuring the lag between real-world events and database records. For time-sensitive applications like pricing, inventory, or customer behavior models, freshness can be the difference between useful predictions and misleading ones. We identify tables where refresh latency exceeds acceptable thresholds.
Audit Process
Profile
Scan all tables and columns
Assess
Score quality across dimensions
Prioritize
Rank issues by AI impact
Remediate
Fix critical quality gaps
Profile
Scan all tables and columns
Assess
Score quality across dimensions
Prioritize
Rank issues by AI impact
Remediate
Fix critical quality gaps
Data Quality Scorecard
Data Lineage Mapping
Understanding where your data comes from is as important as understanding its quality. Data lineage maps trace each field from its source system through transformations to its final location. This reveals where quality degrades in the pipeline: a clean CRM record that becomes corrupted during ETL, a reliable API response that loses precision during type conversion, or a manual data entry process that introduces inconsistencies.
We document lineage for the data that feeds your AI systems, covering source systems (Salesforce, HubSpot, PostgreSQL, BigQuery, Snowflake, flat files), transformation layers (dbt, Airflow, Fivetran, custom scripts), and destination tables. The lineage map becomes a reference for troubleshooting AI quality issues: when an AI output is wrong, you can trace backwards to find the data issue.
Lineage also reveals single points of failure. If a critical AI system depends on a single ETL job that runs nightly with no monitoring, that is an operational risk the lineage map exposes.
Audit Deliverables
The data quality audit produces a comprehensive report including a quality scorecard for each table and data source, a prioritized list of quality issues ranked by impact on AI performance, a data lineage map for AI-critical data flows, specific remediation recommendations with implementation guidance, and a monitoring plan with automated quality checks to prevent regression.
Who This Is For
Data quality audits are essential before any significant AI deployment. They are especially valuable for organizations planning to build predictive models, recommendation engines, or automated decision systems. Data engineering teams, analytics leaders, and AI project managers all benefit from understanding data quality before it becomes a blocker. If your team has experienced AI output quality issues, a data audit is the diagnostic first step.
Contact us at ben@oakenai.tech
